The Better Future SPOTLIGHT podcast series is a series of one on one conversations with executive designers focusing on how a Better Future can be achieved faster through a design lens.
In this episode, Mark sits down with one of the world's leading industrial designers, Paul Priestman - Founder & Chairman at PriestmanGoode. Mark and Paul discuss the evolving world of transport design, including how we must embrace our capacity to design our way out of issues, creating private space within the public space, and the significance of designing with consideration of different cultures, beliefs, and abilities. The conversation leaves them asking an important but often sidelined design question that is all too pertinent for our busy lives... what's the rush?!
For video, quotes, and talking points from this Spotlight, please head over to the Design Exec Club Website.